Communications Lead – A Cleaner and Greener East London
Freelance, part-time.
Location: London or remote
Reports to Project and Managing Directors, Paint the Change. Close working relationship with the Project Coordinator, Youth Committee, community partners, and the evaluation partner
Purpose of the Role
The Communications Lead will design and deliver a high-quality, inclusive, and multilingual communications programme for A Cleaner and Greener East London. The role exists to maximise the project’s impact, reach, and legacy by translating community-led climate action into compelling, accessible narratives that engage new audiences, influence public discourse, and support long-term change.
This role is central to ensuring that the voices of young people and marginalised communities are visible, respected, and amplified through ethical storytelling, creative documentation, and strategic dissemination.
Core Responsibilities
Communications Strategy & Delivery
Develop and implement a three-year communications strategy to maximise the project’s impact, reach, and legacy.
Align communications with project milestones, public artworks, community campaigns, youth activity, learning events, and the final symposium.
Ensure consistency, quality, and accessibility across all outputs while allowing for local adaptation by partners.
Content & Storytelling
Lead the production and commissioning of high-quality communications outputs, including short films, social media videos, articles, visual assets, and documentation of murals and workshops.
Ensure storytelling is community-led and strengths-based.
Work with artists, filmmakers, and designers as required, managing briefs and quality assurance.
Ensure young people’s content feeds meaningfully into the wider campaign rather than sitting separately.
Multilingual & Accessible Communications
Coordinate multilingual communications across priority languages in coordination with the partners (including Arabic, Bengali, Lithuanian, Persian/Dari, Romanian, and Urdu,).
Ensure accessibility through subtitles, plain language, visual storytelling, and culturally relevant framing.
Work closely with partner organisations embedded in multilingual communities to co-create and validate messaging.
Media & Amplification
Secure local, London-wide, national, and sector media coverage for key moments (murals, launches, campaigns, learning outputs).
Build and manage relationships with journalists, cultural platforms, climate networks, and community media.
Prepare spokespeople (including community members and young people where appropriate) for media engagement.
Digital Platforms & Legacy
Oversee content planning for the project website and online knowledge hub.
Ensure digital outputs function both as a live campaign and a long-term learning resource.
Contribute to legacy planning by curating outputs that support replication and future use beyond the funded period.
Learning, Evidence & Impact Communications
Work alongside the evaluation partner to translate learning, data, and insights into accessible public-facing outputs.
Support the production of case studies, visual summaries, impact stories, and learning resources.
Ensure communications reflect learning as it emerges, not only final outcomes.
Key Outputs (Indicative)
The Communications Lead will be responsible for overseeing and delivering the following core outputs (final quantities may be refined at inception):
Strategic & Planning Outputs
One three-year Communications & Dissemination Plan
Quarterly communications schedules aligned with delivery milestones
Content & Media Outputs
20–30 short-form videos documenting workshops, murals, campaigns, and youth activity
8 mural documentation packages (photography, short video, text)
Regular written content (articles, blogs, captions) for website and partners
One consolidated digital archive of project outputs for legacy use
Youth-Led Outputs (in collaboration with Project Coordinator)
Ongoing youth-produced video and social content, supported and quality-assured
At least one youth-focused storytelling collection (series or showcase)
Multilingual Outputs (in collaboration with partners)
Translation and subtitling of priority content into agreed community languages
Multilingual social media and outreach materials
Media & Reach Outputs
A minimum of 30 pieces of earned media coverage (local / London / national, to be agreed)
Media packs and press releases for key public moments
Learning & Legacy Outputs
Case studies and impact stories co-produced with the evaluation partner
Final communications-focused legacy pack (digital toolkit, curated content, dissemination recommendations)
Skills & Experience Required
Essential
Strong experience delivering communications for community-led, arts-based, climate or social justice projects
Excellent storytelling skills across video, written, and visual formats
Experience working ethically with marginalised communities
Proven ability to manage complex, multi-partner communications
Confidence working independently as a freelance lead
Clear DBS check
Desirable
Experience with multilingual or cross-cultural communications
Experience supporting young people or community members as content creators
Familiarity with evaluation-led storytelling or impact communications
Understanding of climate justice or place-based change work
Working Principles
All work must be:
High quality
Collaborative and community-centred
Clear, accessible, and inclusive
Strategic and outcome-focused
Designed for long-term use and learning
To apply, email us at be@paintthechange.me with the role title in the subjectline, and include:
A CV highlighting relevant experience, including brief of similar or relevant work (projects, clients, or links)
A cover letter outlining how you would go about delivering this work, including a proposed time commitment, outlining the number of days you expect to work against the main activities of the role, as well as your day rate.